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Motion Branding

Motion branding is the art of bringing a brand's visual elements to life through animation.

Dynamics create attention
Dynamics create attention

A moving brand identity captures attention and ensures a professional, recognisable appearance - on websites, in videos and on social media.

With a keen sense of timing and movement, we design logo and web animations as well as intros, outros, transitions and lower thirds to act as a visual anchor for your brand.

A moving brand identity captures attention and ensures a professional, recognisable appearance - on websites, in videos and on social media.

With a keen sense of timing and movement, we design logo and web animations as well as intros, outros, transitions and lower thirds to act as a visual anchor for your brand.

A man and a woman are looking out from a mobile phone, surrounded by symbols

Our Expertise

Our Expertise

Love at first sight

First impressions count. When visiting a website, launching a video or a presentation. Animated brand elements give your appearance dynamism, recognition and a professional character.

Sustainably usable

Upon request, we can also provide all the animations we develop in an uncompressed format or as editable templates. This allows content to be easily adapted and reused at any time.

Examples

An illustration of a male face with oversized, closed eyes

Fair access to healthcare

PrimaHealth Credit
An illustration of a male face with oversized, closed eyes

Fair access to healthcare

PrimaHealth Credit
An illustration of a male face with oversized, closed eyes

Fair access to healthcare

PrimaHealth Credit
Light blue area

Milk perks up sleepy people

NÖM
Light blue area

Milk perks up sleepy people

NÖM
Light blue area

Milk perks up sleepy people

NÖM
An image split in the middle has the friendly Duolingo bird on the left with a blue background, and the angry Duolingo bird on the right on a red background with swearing symbols.

Learn to swear in multiple languages

Duolingo
An image split in the middle has the friendly Duolingo bird on the left with a blue background, and the angry Duolingo bird on the right on a red background with swearing symbols.

Learn to swear in multiple languages

Duolingo
An image split in the middle has the friendly Duolingo bird on the left with a blue background, and the angry Duolingo bird on the right on a red background with swearing symbols.

Learn to swear in multiple languages

Duolingo
An illustration of a man sitting cross-legged on a park bench, with his dog sitting next to him

Virtual Marketing with Google

Google
An illustration of a man sitting cross-legged on a park bench, with his dog sitting next to him

Virtual Marketing with Google

Google
An illustration of a man sitting cross-legged on a park bench, with his dog sitting next to him

Virtual Marketing with Google

Google

All Projects

Other solutions

A question mark is surrounded by design elements
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On the screen of an old television is a blue blob, the television's antennas are standing askew
Advertisement
A small person is standing in front of a large orange block with a blue play button, from which many design elements are flying away
Trade fairs & Presentations
A load of design elements fly away from a smartphone screen
Social Media
A magnifying glass examines an orange shape. Inside the magnifying glass, design elements can be seen in the magnification.
Edutainment

Other solutions

A question mark is surrounded by design elements
Explainer
On the screen of an old television is a blue blob, the television's antennas are standing askew
Advertisement
A small person is standing in front of a large orange block with a blue play button, from which many design elements are flying away
Trade fairs & Presentations
A load of design elements fly away from a smartphone screen
Social Media
A magnifying glass examines an orange shape. Inside the magnifying glass, design elements can be seen in the magnification.
Edutainment

Other solutions

A question mark is surrounded by design elements
Explainer
On the screen of an old television is a blue blob, the television's antennas are standing askew
Advertisement
A small person is standing in front of a large orange block with a blue play button, from which many design elements are flying away
Trade fairs & Presentations
A load of design elements fly away from a smartphone screen
Social Media
A magnifying glass examines an orange shape. Inside the magnifying glass, design elements can be seen in the magnification.
Edutainment

Frequently Asked Questions

Frequently Asked Questions

Is anything still unclear? We are happy to help.

Is anything still unclear? We are happy to help.

Was ist Motion Branding und warum ist es so wichtig?

Im Motion Branding bringen wir visuelle Markenelemente durch Animation zum Leben. Es sorgt für einen dynamischen, professionellen Markenauftritt und stärkt die Wiedererkennung über alle digitalen Kanäle hinweg, da bewegte Inhalte mehr Aufmerksamkeit auf sich ziehen als statische Designs.

Wie steigert Motion Branding die Aufmerksamkeit einer Marke?

Bewegte Inhalte ziehen mehr Aufmerksamkeit auf sich als statische Designs. Durch gezieltes Timing und Motion Design produzieren wir visuelle Erlebnisse, die Nutzer:innen schneller erfassen und im Gedächtnis behalten.

Welche Vorteile hat eine Zusammenarbeit mit uns?

Unsere Liebe zum Detail ist etwas Besonderes, kombiniert mit unserer langjährigen Erfahrung entstehen so Animationen, auf die wir stolz sind.

Welche Elemente gehören zum Motion Branding?

Zum Motion Branding zählen animierte Logos, Website-Animationen, Intros, Outros, Trenner und Bauchbinden. Diese Elemente bilden eine visuelle Klammer und sorgen für einen konsistenten Markenauftritt.

Wie läuft ein Projekt mit uns ab?

Wir starten mit einem Erstgespräch in dem wir gemeinsam die gewünschten Ziele erarbeiten. Dann brechen wir die komplexen Inhalte auf das Wichtigste runter, ohne an Verständnis einzubüßen, und erarbeiten ein erstes Grobkonzept sowie einen ersten Stilvorschlag. Immer in enger Absprache mit euch in den einzelnen Produktionsstufen produzieren wir schließlich die gewünschte Animation. Normalerweise haben wir eine Projektdauer von 6-8 Wochen, aber das ist immer abhängig vom Projektumfang und der Länge der Feedbackschleifen.