The voestalpine figure in La Linea style walks whistling from left to right

Safety first!

For the internal Voestalpine safety campaign, we produced several animations that humorously address aspects of occupational safety.

No compromises when it comes to the well-being of employees: For several years now, we have been supporting the internal voestalpine safety campaign with 2D animation productions. The well-known "La Linea" style conveys an easily understandable, entertaining approach to the topic of occupational safety. The animations are broadcast worldwide and multilingually at the production sites of the voestalpine Metal Engineering Division.

Familiar style - new look

The iconic drawing style of La Linea reduces every scene to the essentials. This puts the employees and potential sources of danger at the centre – without unnecessary distractions. Especially in often noisy and visually demanding working environments such as workshops or warehouses, this clarity ensures quick and intuitive comprehensibility.

A large part of the animations was also created using the classic frame-by-frame technique – complex in implementation, but with an unmistakable charm that fits the project perfectly.

The process from sketch, rough layout, background and final image based on a short animation
The process from sketch, rough layout, background and final image based on a short animation
The process from sketch, rough layout, background and final image based on a short animation
Discovering sources of danger

In addition to the animations, we also designed a hidden object puzzle in 2025 that points out potential risk factors and was distributed as part of a company-wide competition. Can you find all the dangers?

A hidden object game in the La Linea style on a yellow background shows a steelworks in which five dangerous situations can be discovered
A hidden object game in the La Linea style on a yellow background shows a steelworks in which five dangerous situations can be discovered
A hidden object game in the La Linea style on a yellow background shows a steelworks in which five dangerous situations can be discovered