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An elephant rides on a KNAPP Open Shuttle through a stylised warehouse with conveyor belts in the foreground and background

An elephant explains logistics

How do orders arrive on time where they are needed? We follow an elephant through the KNAPP AG logistics process. Playful, humorous, and also – but not only – designed for young people.

With a deliberately exaggerated starting situation, the animation entertainingly guides the viewer through the entire production process of KNAPP's logistics systems: from ordering, through storage and retrieval, to packaging and delivery.

A close-up of a smartphone shows an online shop. Here, an elephant gets accessories like a cap and a packet of peanuts
An elephant is scanned on a KNAPP Multi Scan
An elephant rides on a KNAPP Open Shuttle through a stylised warehouse with conveyor belts in the foreground and background
A close-up of a smartphone shows an online shop. Here, an elephant gets accessories like a cap and a packet of peanuts
An elephant is scanned on a KNAPP Multi Scan
An elephant rides on a KNAPP Open Shuttle through a stylised warehouse with conveyor belts in the foreground and background
A close-up of a smartphone shows an online shop. Here, an elephant gets accessories like a cap and a packet of peanuts
An elephant is scanned on a KNAPP Multi Scan
An elephant rides on a KNAPP Open Shuttle through a stylised warehouse with conveyor belts in the foreground and background
Back to the past

As long as 10 years ago, we were privileged to implement the original version of "Shop your elephant". It was high time for an update: KNAPP approached us with the wish to revise and modernise the classic, which was getting a bit long in the tooth. So we visited their showroom, got to know the latest technologies and implemented them in a fresh, playful design.
The progress is noticeable: with the KNAPP systems anyway, and – if we're honest – also with us :)

In the old style, a man in a wing chair is being sprayed with water by an elephant
In the new style, an elephant splashes a man in the garden with water, while peanuts lie around him
In the old style, a man in a wing chair is being sprayed with water by an elephant
In the new style, an elephant splashes a man in the garden with water, while peanuts lie around him
In the old style, a man in a wing chair is being sprayed with water by an elephant
In the new style, an elephant splashes a man in the garden with water, while peanuts lie around him

Industry & Business

Explainer

Edutainment

Client:

KNAPP AG

Client:

KNAPP AG

Services:

Concept, storyboard, style development, illustration, animation, editing and sound design

Services:

Concept, storyboard, style development, illustration, animation, editing and sound design

Scope:

2D animation, colouring book

Scope:

2D animation, colouring book

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