The concept

For the project, we wanted to move away from the classic image film and towards an individual, surprising production that generates attention. In the conception phase, we remembered the Austrian cult format "Die Sendung ohne Namen" (The Show with No Name). An unconventional interplay of image, sound and text seemed chaotic at first glance, but nevertheless told a story and remained in the memory. Another approach that was incorporated into the concept was the stylistic device of "taking things literally". Terms and idioms are interpreted literally and translated into images. The result was an image film full of unexpected moments, creative ideas and appealing images.